Global Marketing Manager (VN)

Chi Tiết Tuyển Dụng

Mô Tả Công Việc

On the daily, the Marketing Team is responsible for:

- Defining and managing the ProBit Global brand.Managing constant user acquisition and retention.

- Leading campaigns in support of marketing initiatives.Creating marketing and promotional collaterals in different formats (text, image and video) for all products and services.

- Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.

- Generating content for search engine optimization, and keeping website contents up-to-date.

- Monitoring and managing social media channels.Conducting customer and market research to identify market opportunities.

Responsibilities:

- As the Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategies to elevate brand visibility, attract new cryptocurrency projects and users, and enhance overall engagement. The ideal candidate is a strategic thinker, creative innovator, and dynamic leader well-versed in both marketing and fintech realms.

- Develop and execute a robust marketing strategy aligned with business objectives and market trends.

- Lead the Marketing Team to success by overseeing content creation, community management, and digital marketing campaigns, including SEO, SEM, social media, and email marketing.

- Utilize data-driven insights to optimize campaigns, increase user acquisition, and improve conversion rates.Identify key market segments, customer personas, and pinpoint growth opportunities.

- Define and strengthen the brand identity within the crypto space.

- Create compelling messaging and positioning to set our exchange apart in the market.

- Ensure consistency in brand representation across all channels and communications.

- Collaborate with cross-functional teams to seamlessly integrate marketing initiatives into overall business plans.

- Cultivate strategic partnerships that align with our business goals.

- Establish KPIs and metrics to measure the success of marketing campaigns.

- Regularly analyze and report on the performance of marketing initiatives to the leadership team.

- Stay updated on industry trends to implement cutting-edge digital marketing strategies.

Địa điểm làm việc:

- 62 Trần Quang Khải , Phường Tân Định, Quận 1, TP. Hồ Chí Minh

Yêu Cầu Ứng Viên

Qualifications:

- University degree in marketing, communication, advertising, business administration, or relevant disciplines.Minimum of 5 years of proven experience managing the delivery of multi-channel marketing campaigns, leading marketing operations to deliver on strategic aims.

- Working knowledge in finance, cryptocurrency or blockchain industry.

- Data-driven mindset with the ability to analyze and interpret marketing metrics.

- Creativity and innovation in approaching marketing challenges with strong planning and analytical capabilities.

- Excellent communicator with strong interpersonal skills for effective collaboration.

- Highly organized, skilled project manager who is able to lead cross-functional teams, working both independently and collaboratively to drive projects forward.Proactive attitude in continually assessing the effectiveness of current marketing methods, as well as proposing, getting leadership buy-in to and implementing improvements to current working methods.

- Business level fluency in both written and verbal English.

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